Why the in WATCH is More Important Than the Watch
With the announcement of the Apple Watch on 9/9/14, the discussions begun: beyond the beauty of the industrial design and the dual evil tickle-under-the-chin luster of Shiny and New, what will be the practicality (or lack thereof) that justifies the price of what appears to be an accessory? Since then, and because it’s an entirely new product category, all of the questions and conversations essentially boil down to:
1. What will the Apple Watch do that currently can’t be done with the iPhone?
2. How will the Apple Watch fit into my current technological landscape?
The answer to the first question came during the Apple event on 3/9/15. We got demos that showed off the watch’s mobile communication, payment, travel, and home automation capabilities. And Apple inferred that the apps that will almost certainly be developed for the watch in the future will provide even more value.
But the answer to the second question—that’s what interests me most.